We believe beauty should feel as good as it looks.

Seolyun was born from a quiet rebellion against sticky glosses, overhyped lipsticks, and products that promise glow but deliver discomfort. We set out to create something different—a lip oil that hydrates like skincare, tints like a soft kiss, and wears like your favorite memory.

Inspired by the purity of Korean botanicals and the artistry of minimalist beauty, Seolyun is not just a product—it’s a ritual. A moment of calm. A little luxury that fits in your pocket.

Our Lip Glow Oil is where it all began. Crafted to deliver effortless fullness, non-sticky shine, and nourishment that lasts, it became an instant favorite for everyone from beauty minimalists to skincare obsessives. No tingling, no reapplying every hour. Just juicy, pillowy lips that feel as good as they look.

At Seolyun, we don’t chase trends—we set intentions. We care deeply about what goes on your lips and what stays out. That means gentle, clean formulas, cruelty-free commitment, and a glow that comes from care, not compromise.

Join us in choosing beauty that feels like you—natural, radiant, and unapologetically effortless.

Very nice product. Feels good on lips and a pretty colour. Lasts as long as other products of this nature but I chose this company as it is cruelty free which is the most important thing to me.

Danna, 26

This is my favorite lip product texture! It's thick and pillowy but not sticky. And it lasts! The smell is light and fruity and even after the gloss wears …

Irem, 29

This is tinted lip oil. It's not sticky at all and it glides on your lips and keep them a soft natural shiny for a while.

Kirsten, 21

They are super hydrating, not too aromatic, and not sticky or tacky at all. I use it in place of both lipgloss and chapstick.

Vanessa, 33

I’ve gotten so many of my close family and friends hooked on these, they are just so nice!

Kaya, 22